A way to overcome this risk is by matching AI-generated content against web results like Wikipedia, algorithmic fact-checkers, or structured data sets.Ĭonsistently high-quality user experience. One of the biggest problems of AI-generated content is its accuracy, which can lead to “ content hallucinations ” that quickly erode trust and cause churn. To do this at scale, it becomes key to access first- or third-party databases that are reliable and up to date, but also to know what your customer is looking for.Ĭontent accuracy. To ensure your pages convert, you must provide real customer value regarding the depth and usefulness of the information. To do so, you’ll need to optimize for the following tenets:ĭepth of content. The key to scaling pSEO pages is balancing the depth of information that brings sufficient user value with strong technical SEO that makes the content easy to crawl and index. Programmatic SEO is unlike any other, especially when powered by AI. Principles for effective programmatic SEO In this blog post, we’ll unpack HyperGrowth Partners' own playbook for AI-powered pSEO - a strategy that helped Ramp become the fastest SaaS company ever.
So how do you implement AI-powered programmatic SEO? What is the step-by-step framework, roadmap, and tool stack needed to implement it? AI-powered pSEO enables you to run structured content A/B testing and segment your audience through hyper-targeted queries. When you layer hyper-personalized retargeting on top of these experiments, you can dramatically reduce an already low CAC, which can help you crush competition faster and set you on a hyper-growth trajectory. Especially now that most companies need to reduce costs but still aim for growth, scalable levers that can alleviate reduced paid spend come in handy. Creating and deploying content, especially editorial, can be slow, expensive, and hard to scale.īut now, LLM and AI developments like Bard and ChatGPT are significantly reducing friction in content creation and enabling companies to create pSEO content at scale, even beyond the aforementioned levers. Or by tapping through first- or third-party data sets, which is more typical of SaaS.Īs you can imagine, the biggest constraint of any SEO strategy, even when programmatic, is content creation. Think Notion or Figma community-created shareable templates.Īlternatively, the company creates them by tapping into product inventory - typical of e-commerce and marketplaces like Amazon. Users create landing pages at scale through UGC. These are all examples of programmatic SEO or pSEO for short. Tripadvisor has thousands of pages ranking for ‘ best ’ Surely you’ve come across it more than you think. It means building thousands of web pages that target specific long-tail keywords. Programmatic SEO is one of the most powerful product-led organic growth strategies of 2023.
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